E-Commerce Startup Scales Seamlessly and Saves $120,000 with Cloudshot
How a fast-growing online retailer prepared for peak traffic and reduced infrastructure costs using Cloudshot during Black Friday.
FastMart eCommerce success story
$120,000
Annual Cost Savings
8+ Hours
Weekly Time Saved
45 Minutes
Setup Time
Background
FastMart is a mid-stage e-commerce startup experiencing rapid monthly growth and preparing for high-traffic sales events.
With limited DevOps resources, the team needed to ensure performance, reliability, and cost-efficiency as customer demand surged.
The Challenge
The Problem
Reporting was manual and time-consuming. It took more than 6 hours every week just to prepare reports for stakeholders.
They also struggled with accountability. It wasn't clear who owned which resources, and tags were often missing or inconsistent. And when costs spiked unexpectedly, they would notice only after the invoice arrived.
Key Questions Their Team Struggled With:
- "How can we optimize instance types without risking downtime?"
- "Which services are underutilized yet incur high costs?"
- "Can we set proactive scaling alerts before traffic surges?"
Key Challenges:
- Unpredictable traffic spikes leading to over-provisioned instances
- High reserve capacity costs to handle peak loads
- Manual scaling rules and lack of real-time insights
- Difficulty correlating performance metrics with cost data
The Solution
The team was looking for a solution that was:
- Auto-discovery of running services and instance types
- Performance and cost correlation dashboard
- Automated scaling recommendations
- Pre-configured alert templates for traffic events
- Minimal agent installation
Cloudshot checked all the boxes.
Within an hour of onboarding, they had connected their accounts and were viewing cross-account costs in a single dashboard. There was no engineering effort needed.
Cloudshot offered:
Auto-Scaling Intelligence
Machine-driven suggestions for optimal scaling policies and instance sizing.
Cost & Performance Dashboard
Unified view of resource performance metrics alongside cost trends.
Peak Traffic Forecasting
Predictive alerts based on historical usage patterns.
One-Click Scaling Rules
Deploy recommended scaling configurations directly from the UI.
The Results
With Cloudshot in place, the customer was able to:
- Reduced over-provisioning by 30% before peak events
- Guaranteed sub-200ms response times under 5x traffic
- Automated alerts prevented performance degradation
Annual Cost Saving for Customer
$120,000
These savings came from:
- Optimized instance family selection leading to 20% cost reduction
- Eliminated manual scaling errors
- Decommissioned unused load balancers and caches
- Improved customer experience with consistent performance
They also saved hours every week in manual effort time that the CloudOps team could now spend on higher-value tasks.
Conclusion
- Cloudshot empowered FastMart to handle Black Friday traffic without overpaying for infrastructure.
- The turnkey setup and actionable insights freed the DevOps team to focus on new feature development.
- FastMart plans to use Cloudshot for future global expansion efforts.
Customer Testimonial
"Cloudshot has transformed how we manage our cloud costs. The visibility and controls have made a huge difference to our bottom line."